The Brief

Well-established along the Wairoa river EastEnd Cafe is loved by many locals and visitors alike. After a rough few years due to the global pandemic EastEnd wanted to reset and attract new customers.

It was important to retain the cafe's unique and approachable style as that has served them well for many years. So it was about updating the brand and expanding on it while maintaining the personality many customers know so well.

A Uniek Solution

The logo was simplified so it would stand out better while emphasising the brand's personality to a greater extent. The sun, logotype and colours were carried over and altered to suit EastEnd's needs. The sun represents Hawke's Bay, sunny home of EastEnd Cafe while the light blue colour represents the Wairoa river. A new typeface was chosen to further represent the cafe's personality and values. Vibrant, quirky and homely.

A few icons and graphics were also created for great versatility across all marketing collateral. I also developed a new gift voucher, new loyalty cards, stamp designs, posters, social media collateral and more.

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