The Brief

There are a number of little green buildings located around the Wairoa township, these are pump stations and are part of the Wairoa District Council's wastewater system. One pump station's location is exceptionally unfortunate, namely right next to the brand new playground. Local artist Kerry offered the council to help "spruce up" the pump station by freeing up three of her art pieces. They decided that the local kids should choose their favourite art piece which would be wrapped around the pump station. That's when I came in.

A Uniek Solution

As this campaign was focussed on kids of all ages the client and I decided that voting should be available both online and somewhere in Wairoa. We printed out large images of Kerry's three artworks for viewing and voting at the Wairoa Library, a place Wairoa kids often visit. For the online portion of the campaign I created a new webpage on the council's website showcasing all information as well as an online voting form. Kids and caregivers could also share their votes through the Facebook campaign.

For the campaign's collateral I decided to combine all three artworks into one design. The main theme was nature and wildlife so I decided to take one animal of each artwork and use colourful vegetation to tie them together.

The campaign was a huge success as we received great feedback and hundreds of votes. And now the winning artwork is beautifully wrapped around the pump station for all kids to enjoy!

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